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Jacques uncovers the importance of product lifespan – revealing how some products are still made to break, how fashion and aspiration are used by companies like IKEA and Apple to keep us constantly ‘upgrading’ – and how even brand new goods get sent for recycling.

Jacques reveals how fear has a powerful hold over our behaviours – and how this has ben exploited by those with products to sell. He meets the men who sold us cigarettes, cars, soap, and even water off the back of our anxieties – and our desire to have those anxieties banished. In Las Vegas, he meets the men promising to sooth our deepest-seated fear of all, of ageing and death.

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing