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Betty, una preparatissima ragazza che non riesce a trovare lavoro perché brutta, si presenta al colloquio di segretaria di presidenza alla Ecomoda, il cui presidente è Armando Mendoza...

Armando impressionato dalle capacità di Betty e non volendo assumere Patrizia, intima amica di Marcella (sua fidanzata) perché potrebbe riferirle ogni suo movimento (anche se deve sposarsi presto con Marcella, è un inguaribile dongiovanni: non vuole correre il rischio che Patrizia lo possa vedere con altre donne per poi riferirlo a Marcella...), decide di assumerla e le affida tutte le questioni più importanti; Patrizia racconta tutto ad un'inviperita Marcella...

Betty e le segretarie vedono Armando nel parcheggio baciarsi con Claudia, una modella... Armando consegna la sua agenda personale a Betty e le dice che nessuno dovrà mai leggerla. Mentre nel suo ufficio Armando si prodiga per assicurare ad una gelosissima Marcella che lei è il suo unico amore, alla reception arriva Karina (una modella) e chiede di lui...

Armando reiterates to Betty that the personal planner cannot be given to anyone. Marcela arrives at the office to complain about him leaving Patricia out of his personal affairs. While they argue about fidelity, Karina Larson, one of the models with whom he had a relationship, arrives. Betty tries to get her out of the company.

Betty tries to hide Karina's presence in Ecomoda, she makes Armando take her, but Patricia has seen her and goes and tells Marcela. They try to take Betty's agenda while Armando has left taking Karina.

Marcela asks Betty to hand over the position to Patricia, especially the diary. Armando arrives and tears up the letter and argues with Marcela. He thanks Betty for what she did and tells her that she no longer needs a probationary period because the probationary period will expire in one of these days. Mario tries to convince Armando not to get married, creating a computer program for him to find the ideal woman.

Marcela sues Armando about his womanizing past, eventually seducing him and forgiving him, promising not to interfere in his company affairs again. Román calls Betty to confirm his invitation to go out. After a discussion with his father, he gets permission. Betty waits to be picked up even though more than an hour has passed.

Betty cries inconsolably because they did it to her again, leaving her stuck. Nicolás, furious, complains to Román, who punches him. Hermes, Betty's father, arrives to complain about Román's trick on Betty, and they end up punching him.

Betty secretly prepares a project to surprise Armando and stand out at the meeting. Patricia overhears this conversation where Betty tells her mother this. Patricia is plotting something. Armando sits down with Betty to file the agenda.

Betty confronts Román and humiliates him. Patricia, assisted by Marcela, asks Betty for the reports, and Patricia hands them over as if they were hers, for which she is congratulated. Armando and Marcela doubt the need to have Betty if Patricia is capable of such an efficient job. At the headquarters, they invite Betty to lunch and tell her the company gossip.

The ugly women tell Betty the story of Ecomoda, its characters, family gossip, and Armando and Daniel's rivalries. Daniel asks the board to carefully review Armando's proposal, considering it impossible to fulfill.

At the end of the meeting, they congratulate Patricia on the report. Betty confronts her, but Marcela intervenes and convinces Betty not to tell Armando that the report was hers. The Ecomoda employees give Roberto a farewell serenade.

Armando asks Betty and Patricia to help him prepare the business plan, but Betty cleverly tells him that since Patricia wrote the report, he should do the project. She furiously agrees and asks Mario for help. Betty, in turn, asks Nicolás for help with the report.

Betty and Nicolás work on the project all night. Mario and Patricia prepare dinner and talk about love. When Patricia tries to get him to work, Mario seduces her, and they wake up in bed.

Betty spends all night doing Armando's work, but finds Armando furious because she's late. Patricia and Mario arrive late and without work. Betty doesn't get a chance to hand in the work to Armando. Hermes arrives at Ecomoda to talk to Armando.

Betty, terrified, tries to stop Hermes from fighting with Armando; meanwhile, Armando, furious, admits to Marcela that Betty is of no use to him and that he's going to fire her. Armando fires Betty without giving her the chance to hand over the work she did for him.

As they say goodbye, Betty hands him the report, and he, surprised and fascinated, hugs Betty and sits down with Mario to review it. Patricia tells Marcela about the wonderful night she spent with Mario and the possibilities she has of getting married.

Marcela and Patricia are deeply frustrated to learn that Betty wasn't fired, but that she actually created the business plan that Armando and Mario are very happy with. Mario tries to avoid Patricia.

Daniel warns Olarte that from now on he has to take care of Betty and any move she makes.

Betty becomes convinced that Armando is the love of her life after Mariana reads her letters. Armando announces to everyone that Betty will take over the financial management, taking over from Olarte. Patricia seeks an alliance with Olarte to fight Betty.

Patricia, to make Mario jealous, has Marcela set her up with his brother Daniel Valencia, which ends up being a failure due to Daniel's disdain for her. Aura María invites Betty to go out with some friends.

Betty goes out with Aura María and her friends to a nightclub, where both Betty and Aura María's friend are bored, as the man is disappointed that Betty isn't the woman he expected. Betty is terrified by Aura María's behavior with her friend.

Betty lies to her parents. Julia, her mother, is happy, convinced that Betty has met someone. Armando delegates responsibility for managing relations with the bank to Betty, overruling Olarte.

Armando thanks Betty for everything she's done for him, and she takes it as a declaration of love. A few months pass. Betty interrupts a racetrack at the club to get Armando to sign a promissory note for the disbursement of a loan. Marcela is shocked to see that Armando doesn't scold her but instead congratulates her for what she did.

Despite Marcela's fury, Armando asks Betty to stay and join them for lunch with the executives of RAG-TELA, a textile company, and once again Betty saves the business. Armando appoints her Assistant to the President. Betty cries with emotion.

Betty tells her friends that Armando named her presidential assistant, and they go to the bathroom to celebrate, but are interrupted by Patricia, who attacks them. They defend themselves, and Patricia tells Marcela. Marcela goes in to tell Armando what happened.

Marcela calls the headquarters and Gutiérrez, the chief of staff, together to inform them that they will be reprimanded and their salaries docked for assault. Armando, having heard Betty's version of events, interrupts the meeting and accuses Patricia, also announcing Betty's appointment as assistant to the president. Betty alarms Armando with the report.

Armando, in light of the situation and Betty's assessment of the goals set for Armando's project, asks Betty to tweak the data to present at the meeting. Daniel shows up at Ecomoda and asks Olarte to try to review the report before the meeting.

Mario seduces Patricia and convinces her to go out with him that night. Armando arrives an hour late at the house where his parents have just arrived from London; Marcela doesn't speak to him. Betty works on the report with Nicolás and tells her parents they're going to raise her salary. Olarte goes into Betty's office and turns on the computer.

Olarte can't access Betty's computer. Betty and Nicolás work all night on the report. Olarte and Patricia plan to distract Betty so she can't finish her work for the meeting.

Patricia manages to lock Betty's computer. Armando tells the board they have to wait for the computer to be fixed. The technician asks Betty for the password so he can access the information.

The technician accuses Betty in front of the board of having damaged the computer; she gives the technician the keys to extract the information. Betty's friends help her, and Aura María calls a friend who is a computer specialist and tells Betty that the damage can be fixed in an hour.

Betty tells Armando that the computer problem has a quick fix. He confronts the technician, who promises to deliver it in 15 minutes. The ugly women keep an eye on him. Finally, Armando announces that the report is ready and the meeting doesn't need to be postponed.

Betty presents the report to the board, while the headquarters distracts the technician and they find the report from the files he is taking from Olarte.

The ugly group gives Betty the copies of the files the technician hid, and she in turn gives them to Armando. He interrogates her and she confesses what happened, but only names Olarte as the sole culprit, saving Patricia. Armando interrogates Olarte.

Orlando removes Olarte from Ecomoda, but he doesn't betray Daniel or Patricia. Armando gathers the family together, informs them of the dismissals and the reasons for their dismissal, and in the process reassures Betty. The ugly women suspect Patricia, just as Armando and Mario do.

Betty insists that to meet Armando's goals, the costs of quality fabrics must be significantly reduced. Sofia causes a scandal with her husband by not bringing him all the money. Armando asks Betty to accompany him to do the fabric business that night.

The ugly women's headquarters dresses and applies makeup to Betty, who is to accompany Armando to a cocktail party for a business deal and fabric contract. Daniel invites Patricia to his apartment and asks her, in exchange for her silence, to spy on Betty and Armando's movements.

While Betty reviews the contract with RAG-TELA, Armando flirts with a former queen who is at the cocktail party.

Armando has to interrupt his flirtation with Claudia when a call from Marcela comes in. Armando picks up Betty on the street and takes her home, again asking her to always stay by his side and trust him.

Hermes is told that the company he works for is going bankrupt and they're going to lay off all the employees. Miguel calls Betty to reconfirm the appointment. Armando goes with Betty to the banks to register the signature.

Betty asks Armando for a job for Nicolás. Armando tells Hugo and Marcela that when he goes on his trip, Betty will remain in charge of the company.

Despite having rejected Miguel's offer, Betty recommends that Armando buy supplies from them, as their prices are the most favorable. Daniel visits Patricia to obtain information about the company.

Daniel asks Olarte to help him investigate whether the fabric dealers offered Betty commissions. Nicolás advises Betty to accept Miguel's offer. Mario goes out with Aura Maria.

Olarte confirms Daniel's suspicions about RAG-TELA. Armando, Mario, and Betty leave for RAG-TELA to sign the contract.

Armando and Mario sign the contract with RAG-TELA. Miguel calls Betty to ask how she wants their commission paid. Olarte calls Miguel, who tells him everything went very well with Betty. Daniel records this conversation.

Betty goes out to lunch with her friends and imagines what she would do with the commission she was offered at RAG-TELA. Marcela is at the club with Hugo Lombardi and Patricia when she receives a call from her brother Daniel. Betty dreams about what Armando would say if she had a lot of money.

Betty talks with Armando and Marcela about the commission she was offered. Daniel shows the recording he made to Olarte, referring to Betty's commission. Armando argues with Daniel, telling him to leave him alone. Betty says she's going to resign, but Armando doesn't let her. He tells her she's an exceptional woman, so much so that he tells Mario he plans to make Betty the owner of the new company.

Armando raises Betty's salary and calls RAG-TELA to uncover the mess he's been having with her, also demanding a 5% discount. Catalina Ángel, who will handle public relations for the new collection, arrives at Ecomoda. Mario and Armando propose that Betty design the new company, which will have only one owner: her.

Armando explains to Betty (hiding the truth a bit) the conditions and reasons why he needs to create this company. She accepts and also tells him to use Olarte's office, but she asks him not to separate her from him. Betty tells Nicolás, and he, very happy, asks if he can do interventions.

Betty suggests that Nicolás work for the new company and present a new investment plan. Several days later, they register the company. Armando and Mario plan to replace Hugo's designs from the collection launch with the same designs but using RAG-TELA fabrics, without Hugo noticing.

Betty and Nicolás make the deposit for the new venture. Hugo puts the finishing touches on the choreography for the fashion show.

Betty tells Nicolás that she has authorization from Armando to move the money however they want.

Marcela manages to convince Hugo to do the fashion show with RAG-TELA fabrics. The show goes ahead, but the visiting European designer tells Catalina that the collection's designs are good but the materials are not, and that he believes the collection won't work.

When the parade ends, the singer Anasol begins her performance. Marcela tries to get Armando to apologize to Hugo, but he refuses. Hugo resigns and leaves Ecomoda. Don Roberto warns Armando that with those materials, the situation could become very difficult. Catalina asks Armando to look for Hugo because he could publicly discredit him.

Armando goes to a bar to find Hugo. Betty and the barracks go to a nightclub. Nicolás is at another nightclub with Román and his friends. Hugo arrives at the bar and sees Armando.

The ugly girls get drunk, and Sofía catches her ex-husband with the promoter, who makes a scene. Roman and his friends trick Nicolás, who's supposedly making out with Román and making him pay the entire bill. Armando convinces Hugo, who proposes a bet that if he loses, he'll have to dress up as a drag queen.

The entire headquarters gets drunk except for Inesita, who calls Fredy for help with everything, and he takes Betty out, carrying her. Don Hermes picks Betty up at the nightclub. Armando asks Betty to call the executives to let them know she's taking over Ecomoda.

Mario invites Aura María to lunch before the trip. Armando, Marcela, and Mario leave for Miami, where Betty takes over and has her first confrontation with Patricia when she becomes her boss. Armando calls Betty a few days later, and she asks him to come to Colombia because things aren't going well.

Upon receiving the sales reports, Betty asks Patricia to reconfirm her return for the next day. Betty doesn't approve Hugo's hiring of models for sizing, and they rebel against her. When Armando arrives and finds the situation so dire, he asks Betty for a loan from her company for Ecomoda.

Nicolás brings Betty the checkbook and the company stamp for the loan. Mario snubs Aura María, and she tries to get revenge. Armando and Mario write the check for 100 million pesos for Betty to sign.

Armando and Mario convince Betty that nothing will happen to the loan, but that it's just a precautionary measure, and she signs the check. Aura María sneaks into Mario's office, and as they're kissing, Patricia walks in and finds them; a scandal breaks out, and Mario kicks Aura María out. Daniel also asks Patricia that if she's not going to be his informant, then she should leave Ecomoda.

Armando authorizes Hugo to sizing two of the three models and orders him to find one with a newspaper ad. Betty intercedes with Armando on Aura María's behalf, and he orders Gutiérrez to reinstate her, but he blackmails her and invites her out that night to negotiate her reinstatement.

Fredy, upon learning that Aura María isn't going to be fired, tries to locate her to warn her against Gutiérrez and asks Bertha, Gutiérrez's secretary, for her cell phone and home phone numbers. Armando receives a model at the office and asks Betty to be discreet. She stays locked in the office all night. Gutiérrez's wife arrives at the nightclub and angrily throws him out.

Fredy arrives at the nightclub and leaves the watch as collateral for the bill Gutiérrez left unpaid. Patricia apologizes to Daniel and accepts his terms. Armando, regretting leaving Betty locked up all night, gives her the day off.

Gutiérrez arrives at Ecomoda, battered, scratched, and furious, and demands Bertha and Fredy's resignation. The headquarters asks Armando for help, and he confronts Gutiérrez. Mario presents a new sales strategy to save the company.

Realizing the economic catastrophe of the sales report, Armando proposes to Betty that her company seize Ecomoda, and despite Betty's arguments against it, Armando ends up convincing her. Marcela arrives from Miami and, upon realizing the situation, becomes furious with Betty; Armando defends her.

Armando and Mario ask Hugo for a new collection, and he agrees, but only if it's made with top-quality materials. He also reminds Armando of the promise he has made to dress as a drag queen. At Hugo's casting call for a size model, Sofía's husband's mistress arrives. She creates a scene, but Hugo hires her.

Hugo deliberately hires the promoter, despite the pleas of Sofía and Armando, whom she has asked for the favor. Betty gives Armando the pledge as collateral for the seizure of Ecomoda.

Marcela complains to Aura María about the scandal with Mario. Armando asks Betty to be very discreet about the transaction and to ensure that no one finds out. Sofía continues insulting the sponsor, and she, in turn, mocks her.

Armando manages to convince Marcela to support him with Ecomoda's problems. The banks begin to harass him with debts. Hugo prepares the next collection; Sofía asks the promoter to talk.

Daniel shows up at Ecomoda, surprising Armando, who's reserving the new collection, and enters Betty's office to try to get information about the sales slump. Bertha puts on the dress she copied from Patricia. Mariana reads Betty's letters again.

The ugly barracks suggest that Fredy seduce the promoter and invite her out to make her end her relationship with Efrain, Sofía's ex-husband.

Mario suggests to Armando that they purchase materials from a company that ships them from Panama. Betty is very concerned about the possibility of the Panamanian supplier being contacted. The promoter accepts Fredy's invitation to go out.

Mario presents the Panamanian intermediary's quote to Armando and Betty, who is suspicious. But Armando gets excited and asks Mario to travel to Panama without anyone knowing. Fredy arranges to meet the promoter at lunchtime.

Hugo reminds Armando that the drag queen party is that night. Fredy changes restaurants at the suggestion of Yenny, the promoter, and the ugly group loses their money and the trap because Efrain arrives at the restaurant and finds no one there. Sofía keeps Yenny's paycheck, and she goes to complain to Gutiérrez.

Marcela convinces Sofía to return the check. Armando and Betty get a $2 million loan from the bank, but Betty is worried.

Hugo forces Armando to dress up as a drag queen, and he arrives at the nightclub where he is warmly welcomed. Marcela goes out to eat with Patricia and a model.

Armando fulfills the bet and when he wants to leave he finds himself surrounded by several cars and has to go out and get a taxi dressed as a Drag-Queen, while Marcela waits for him accompanied by Daniel, Maria Beatriz and the model she has to hire that same night, Armando desperately asks Betty to pick him up in a taxi.

Betty picks up Armando, and since he can't get into Ecomoda because of his clothes, Betty takes him home, and Julia and I try to help him. Hermes gets up, and they hide Armando, but his cell phone rings.

Betty and Julia manage to distract Hermes, and Armando is able to leave for home. Patricia tells Daniel that Mario has gone to import fabrics. Armando and Marcela hire Patricia Vásquez.

Armando travels to Panama. Bertha wears the same dress she bought at Ecomoda as Patricia's, which enrages her, while Hugo and Marcela laugh. Fredy crashes Armando's car while flirting with the driver.

Patricia, on Daniel's orders, begins to spy on Betty to find the names of suppliers in New York, and Betty discovers them. Betty tries to locate Armando to inform him about what's going on.

Betty tells Armando what happened with Patricia, and he calls to complain to Marcela. Seeing what's happening, he decides to travel that same day while Fredy tries to sort out the car issue as soon as possible. When Armando arrives, Fredy can't bring himself to tell him about the accident.

Armando doesn't realize the car crash because he's so angry with Patricia, she evades responsibility by feigning illness. Armando believes the car was crashed in the apartment's garage, but Fredy is saved.

The Dian (National Police) captures the truck drivers. Charlie Zaa arrives, and the barracks are in turmoil. Armando is shocked to realize they've been tricked, that the middleman has disappeared, and that they can't recover the fabrics.

Unable to resolve the smuggling problem with the Dian, Armando asks Betty to have Terramoda seize Ecomoda's assets. Armando calls a meeting with Marcela and Hugo to inform them of what happened.

Armando gives Marcela a concise version of the supplier's deception in New York. Hermes offers to take Armando and Betty to the notary for the seizure. Patricia calls Armando to inform him.

Don Hermes ends up complaining about Armando's mistreatment of Betty, and Betty, repentant, tries to hide it. Mario tries to get Patricia to talk about the pregnancy. Marcela asks Armando, on behalf of Daniel and herself, to call Roberto and tell him what's happening.

Patricia begins manipulating everyone about her pregnancy. Roberto tells Armando he's coming to the launch of the collection, which worries him and Mario. Catalina Ángel rejects Armando's call.

Daniel is convinced that the child Patricia is expecting is his. Daniel asks Patricia to leave the country since he's found her a job in New York.

Mario tries to convince Patricia not to keep the baby, but she plays the victim, leaving Mario worried. Armando negotiates the fabrics with Claudia Helena Vásquez. Bertha's husband brings Ecomoda 5 million pesos for her to buy a car.