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Art critic Alastair Sooke sets out to discover why these artists are considered so great and how they still influence our lives today. He begins with Andy Warhol, the king of Pop Art. On his journey he parties with Dennis Hopper, has a brush with Carla Bruni and gets to grips with Marilyn. Along the way he uncovers just how brilliantly Andy Warhol pinpointed and portrayed our obsessions with consumerism, celebrity and the media, and then went on to re-invent them.

Tracing the biography of this fascinating artist, and travelling through France, America and Russia, the programme explores some of the painter's greatest works. Sooke explains why Matisse's art is considered so great and also looks at how Matisse's brilliant use of colour and simplification of form continues to inspire illustrators, designers and of course artists today. Acknowledging the debt the famous couturier Yves St Laurent owed the painter, Sooke also talks to British designers Sir Paul Smith and Tricia Guild about their passion for Matisse, he travels to Utrecht to discover how even children's character Miffy the rabbit owes its origin to art, and reveals how logos and images as diverse as Apple's iPod advertising and even the 2012 olympic logo are inspired by the modern master.

The life of Pablo Picasso is an exciting story of rebellion, riches, women and great art. In this episode of a four-part series dedicated to Modern Art, journalist Alastair Sooke travels through France, Spain and the US to see some of the artist's great works and recount tales from his life story. Talking to architects, fashion experts and artists, he investigates how Picasso's influence, particularly that of his Cubist work, continues to pervade modern life today, in the shape of buildings, interior design, clothes and of course contemporary art. Tracking down former Picasso model Sylvette David to her current home in Britain, he also hears how Picasso's images of her inspired the look of screen siren Brigitte Bardot

Salvador Dali was art's greatest clown, but was he also one of its great geniuses? Journalist Alastair Sooke traces the life and work of the popular surrealist artist travelling throughout Europe and America. From his origins in turn of the century Spain, to his high jinx in New York in the 1970s, Sook reveals this artist's fascinating life story and explains the thinking behind and impact of his most famous works. Talking to Dali fans from Mighty Boosh comedian Noel Fielding to contemporary artist Jeff Koons, Sooke reveals the pervading influence of Dali and his brand of surrealism. Featuring testimonies from film giant Alfred Hitchcock and excerpts from the film Dali made with Walt Disney, Destino, as well as looking at contemporary advertising, this programme shows how the hand of Dali has touched almost every aspect of popular culture.