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The highly sucessful João Ricardo Velasco got fired from the bank where he worked, and when he observes the movements of the vendors who make their living from the beach, he realizes this could be the place for him to start all over again.

Velasco asks the doorman Biu to arrange a meeting with Xerife, the boss of the beach, who perceives that the investor could be very useful to his business dealings. Velasco makes an important discovery about his family.

Velasco realizes that he is out of touch with his family, and aiming to find out more about his son Fred's life makes some important discoveries, while a brilliant idea brings him closer to Xerife.

Fred lays low, afraid he will be tied to the death or a beach stand concession holder, who is suspected of being a drug dealer. Velasco pretends to be from São Paulo and meets with Paula. Fred is confronted by his father, who tells him he knows everything.

Manu gets worried after her father's argument with Fred. Xerife confronts Velasco and asks him why he didn't say that he was Fred's father.

When New Year's Eve arrives, the Velasco family gets ready for the celebration. Fred and Manu go to the party at the kiosk, which is a big success.

Maria Isabel discovers her husband's true situation, while he is worried about demonstration in front of the kiosk.

Velasco and Xerife talk about a customer loyalty plan, and Maria Isabel sells the jewerlry donated by her rich lady friends.