Pink Ribbons, Inc.
“Capitalizing on hope.”
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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Cast
5 people
Léa Pool Director
Worldwide gross $25K · Budget $900K · United States release April 21, 2012
Box office
Budget
$900,000
Worldwide gross
$25,000
Production
ONF | NFB
Production
National Film Board of Canada
Production
United States · Canada
Produced in
Languages
Original language
English
Spoken on screen
English
Release dates
Canada · September 11, 2011
Theatrical
United States · April 21, 2012
Theatrical
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Some details come from TheTVDB.