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Poster for The Persuaders
Ark Media

The Persuaders

2004 55 min English NR
Wubly rating 7.4 IMDb rating 8.0

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

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Cast

32 people

Barak Goodman Director · Rachel Dretzin Director

United States release November 9, 2004

Production

A

Ark Media

Production

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Original language

English

Spoken on screen

English

Release dates

United States · November 9, 2004

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