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Poster for It Can't Last Forever
Columbia Pictures

It Can't Last Forever

1937 68 min English NR
Wubly rating 6.1 IMDb rating 5.5

“HE PULLED THE WOOL OVER THE WHOLE WORLD'S EYES!...BUT HE NEVER FOOLED THIS HARD-BOILED BLONDE!”

Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper gossip-columnist, Carol Wilson, get involved with gangsters when one of Larry's radio-program future-predicting cons gets out of hand.

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Cast

55 people

Hamilton MacFadden Director · Lee Loeb Screenplay

United States release July 15, 1937 · Produced in United States

Production

C

Columbia Pictures

Production · Distribution

United States

Produced in

Languages

Original language

English

Spoken on screen

English

Release dates

United States · July 15, 1937

Theatrical

Portugal

June 23, 1938

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