L'Âge d'or de la pub
8.4
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
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Cast
136 people
Thierry Ardisson
Self
Known for
Paris by Night
William Leymergie
Self (archive footage)
Known for
Les Miserables
Crossed Tracks
Alex Métayer
Self (archive footage)
Also in
Mohamed Bertrand-Duval
Le bonheur se porte large
Jacques Duby
Self (archive footage)
Known for
Thérèse Raquin
The Sicilian Clan
François Berléand
Self (archive footage)
Known for
The Transporter
The Chorus
Jean Becker
Self (archive footage)
Known for
Le Trou
Lucas Mongenie
Self (archive footage)
Also in
Boomer
Police Commissioner Moulin
Maurice Lévy
Self (archive footage)
Also in
Zadoc and Happiness
Marie-Pierre Casey
Self (archive footage)
Known for
The Flame
The Small Victories
Guillaume Gallienne
Self (archive footage)
Known for
Me, Myself and Mum
Yves Saint Laurent
Michèle Laroque
Self (archive footage)
Known for
Tenor
Honeymoon Crasher
Étienne Chatiliez
Self (archive footage)
Also in
Doggy Bag
The Night Wears Suspenders
Matthieu Jaubert Director · Thierry Ardisson Writer Anne Saint Dreux Writer
First release June 2, 2023 · Produced in France · Production Ardimages, France Télévisions
Production
ADLTV
Production
Ardimages
Production
France Télévisions
Production
France
Produced in
Languages
Original language
French
Spoken on screen
French
Release dates
France · June 2, 2023
TV · à 21h10 sur France•3
No release date listed for United States.
France
July 16, 2025 · TV · (2ème diffusion dans le cadre de l'hommage de France Télévisions au publicitaire, auteur, écrivain, animateur et producteur de cinéma et de télévision Thierry Ardisson [06/01/1949 - 14/07/2025]) à 00h25 sur France•2
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