How to turn a modest Instagram store into a small fashion empire? The creators of the brand of basic, laconic, but not boring clothing 12storeez from Yekaterinburg launched their business in the crisis of 2014. And everything worked out: now the brand has many stores across the country and several abroad, huge turnover, a showroom at the Trekhgornaya Manufactory and bright campaigns that invariably attract attention.
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Igor Shmelev Director · Kira Altman Director Анатолий Ларионов Cinematographer
First release June 13, 2025 · Produced in Russia
Production
Russia
Produced in
Languages
Original language
Russian
Spoken on screen
Russian
Release dates
Russia · June 13, 2025
Premiere · Beat Film Festival
No release date listed for United States.
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