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Miami race week: early mornings, some golf, training sessions, long days at the circuit and everything in between. This is what a race week in Miami looks like from the inside of Team Fifty5, on and off track. Hope you enjoy it.

You’ve been asking what Fifty Five is. Time to show you a little more. In this episode of DONTBLINK, I take you behind the scenes of the project, share the idea behind Fifty Five and introduce our collaboration with Gobik. This is just the beginning. Hope you enjoy it!

A lot happened before we even made it to the track: showing Alex around Madrid, stopping by our family’s karting track, and getting the whole team together there for some fun. We also launched the first Team Fifty5 x New Era collection, met so many of you along the way, and enjoyed a truly special week in Madrid. There’s plenty going on behind the scenes in this one. Hope you enjoy it!