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In Morocco, ocher is the color of rock, southern soil and the mighty massifs that make up the High Atlas. Here, men hunt cobras, horned vipers and other dangerous reptiles, while at the gates of the desert, the dromedary sometimes becomes a racing animal. The ocher also recalls Marrakech, imperial city and historic heart of the country, with its crazy medina.

White in Morocco is first of all the intense sunlight that floods the landscapes and illuminates the houses, mosques and other alleys of the whitewashed medinas. It is also prestige and pageantry, that of the djellaba of fine wool, made in the mountains of the Middle Atlas for the dignitaries of the country. It is, finally, the transparency of an elegant wine, produced in an area of the Essaouira region by a lover of ancestral and natural techniques. It is therefore not surprising that the largest metropolis in the Maghreb bears the name of Casablanca ("white house"), whose facades in the historic district attract architecture lovers from all over the world.

In Morocco, green evokes Ifrane, the most beautiful cedar forest in the country. Further south, it recalls the large palm groves that stretch along the Drâa valley. But green is also the color of Islam, as evidenced by the Hassan II mosque, the tallest religious building in the world.

In Morocco, red is available in endless nuances, from canyons looking like far west from Ouarzazate to the hollow of the wadis of the Ounila valley, dominated by the architecture of the kasbahs. In the Merzouga desert, red is seen behind each sand dune. It explodes in the saffron fields, in the heart of the Atlas. Women use this color of love to make up the young girls and weave the carpets of the bride and groom.

Color of infinity, escape, or that protects from the evil eye…: all shades of blue exist in Morocco. There is that, foster, of the sea and the ocean. In the Anti-Atlas, an artist created a monumental blue work in a lunar landscape of dark granite, while the painter Majorelle left his name to the bright blue that adorns his villa in Marrakech. Drawn from an ore, the blue of Fez is the symbol of the oldest medina in the world: zelliges, small hand-cut pieces that decorate fountains, buildings and ancestral palaces.