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Shin and Max are obsessed with the Helmet Challenge — a new social media phenomenon which is ridiculous. People are smashing random objects while wearing helmets and Penny and Ruby are not impressed. Two clients approach Vermilion Digital to create campaigns around them though, and Alex splits Shin and Max to provide their expertise to the two different campaigns.

Shin and Max jump at the opportunity to organise a music festival with popular local musicians, The Ham Pillows. Max is a huge fan of their lead singer Ken, but Shin soon realises that this star is far from humble. Ken gives them a string of demanding requests that they must fulfil before he agrees to perform for them. Meanwhile, the rest of the team is forced to attend an office first-aid safety course.

The team at Vermilion Digital clinch a government job aimed at promoting their anti-cyber-bullying campaign. Things seem simple enough, however, the government agency specifically requests for a certain group of influencers to be the faces of the campaign.

Alex decides that Penny and Ruby deserve a chance to handle a bigger client, believing that everyone in the team deserves a chance to expand their horizons. Unhappy with this, Shin throws a temper tantrum and gets up to his childish antics around the office.

Vermilion Digital’s clients have been pulling out one by one, and the team tells Alex that their competitor from TRNDZ, a guy named Jordan “One-Third" Phua, has been undercutting them. Jordan does some shady work — charging the clients 1/3 less, but also paying the talents 1/3 their regular costs.

When the air-conditioning at the office shuts down in the office, will the people at Vermilion Digital be able to survive? It’s up to Rafiq to save the day as he goes on a journey to fix the compressor! In the meantime, the teams try their best to survive the office as not only is the temperature rising, but everyone is slowly begin to lose their minds!

Lucy, who was once a little-sister figure to Ruby, comes under public scrutiny after a really crappy ad endorsement. Thinking that her life is in danger after reading some online comments, Shin jumps to the rescue by role-playing as a bodyguard to her, despite her unwillingness. Meanwhile, Alex, Penny and Ruby try to respond to the online haters.

Vermilion Digital is tasked with one of their biggest projects to date -- organising an international movie premier of Military Men 4. However, Jordan "One-Third" Phua is back at it again, and steals the hard drive with the movie in it just a night before the premier! It’s up to the team to get it back no matter the cost.