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Yū Morisawa è una ragazzina che vive con i suoi genitori Natsume e Tetsuo, i quali gestiscono la creperia Creamy Crêpe. I suoi amici sono Toshio Ōtomo e Midori Kisaragi. Quando riesce a scorgere nel cielo un'arca di cristallo, che pochissime altre persone al mondo sembrano riuscire a vedere, fa la conoscenza di PinoPino, una creatura proveniente da Feather Star che le dona un medaglione magico con cui poter fare magie, come ringraziamento per averlo liberato da una tempesta di sogni. Esso durerà solo un anno e dopodiché dovrà essere restituito. Per insegnare Yū a utilizzare i suoi nuovi poteri, PinoPino prima di ripartire lascia insieme a lei due creature del suo mondo, Posi e Nega, dalle sembianze di due gattini. Seguendo le indicazioni e attraverso una formula magica, Yū si trasforma nell'idol Creamy Mami.

Il giorno seguente Yū riesce a sgattaiolare di nascosto fuori di casa poco dopo l'alba; ha intenzione difatti di testare i nuovi poteri di cui dispone. Trasformatasi, torna al negozio per vedere se i genitori sono in grado di riconoscerla - il che non accade - e infine prova a flirtare un po' anche con Toshio appena sopraggiunto. Nel frattempo il produttore Shingo Tachibana è sgomento nel constatare il fatto che la sua prima cantante Megumi Ayase assieme al suo manager Hayato Kidokoro sono intrappolati nel bel mezzo del traffico e non riusciranno di certo ad arrivare in tempo per lo spettacolo programmato. Casualmente l'uomo incontra Creamy per la strada e, rimasto estremamente colpito dalla sua affascinante presenza, riesce a convincerla a cantare una canzone sul palco in sostituzione di Megumi.

Toshio deve far fronte alle forti aspettative dell'amico Midori, innamoratissimo di Yū e che cerca ogni occasione per poter stare vicino alla ragazzina. Intanto Shingo è più che mai deciso a far di Creamy la nuova grande star della casa discografica ch'egli rappresenta; ordina pertanto al suo intero staff di rintracciarla a tutti i costi. Il produttore viene contattato da Toshio e i due si danno appuntamento proprio al chiosco di crêpe dei genitori di Yū, il luogo ove ha intravisto Creamy la primissima volta; intanto Midori, estasiato dalla vicinanza con Yū tenta di strapparle qualche sguardo. Poco dopo, mentre è ridiventata Creamy e sta parlando ai giardinetti con Toshio, giunge di corsa l'auto di Shingo, che carica la ragazza portandosela via.

Tutto la nazione pare presa da una frenesia isterica davanti alla canzone di debutto di Creamy; l'enorme successo nelle vendite impone immediatamente la preparazione di un concerto in onore della nuova idol. Yū, per poter rispettare gli impegni, è costretta a fingersi malata e poi scappare di soppiatto dalla finestra della sua cameretta; questa nuova doppia vita purtroppo si mostra irta di ostacoli e a volte fa addormentare la bambina in classe durante le lezioni. Le capita anche di perdere il piccolo medaglione contenente la bacchetta magica a seguito di uno scontro col grosso Midori; fortunatamente Toshio avvisa Yū che l'oggetto che ha perduto glielo vuole consegnare Midori al luna park.

Shingo si crogiola nella prospettiva fiorente che gli ha dato l'ingresso di Creamy nel mondo della musica leggera. Un doppio scontro fortunoso, prima tra Creamy e Megumi e subito dopo tra la stessa e Yū fa intravedere alla rivale la possibilità che le due siano in realtà la stessa persona; per mettere alla prova una tale ipotesi, dato che Shingo non sembra disposto a darle retta, s'ingegna nell'intrappolare la piccola Yū all'interno di una gabbia, guardata a vista da un alleato della giovane.

Il furgoncino della casa di produzione è diretto verso una zona selvaggia, ove sono in programma le riprese di uno spot pubblicitario diretto da un famoso ed esigente regista; sull'intera zona aleggia però la leggenda del cervo nero porta-sfortuna

La Partenon Production riceve la lettera di un bambino malato che vorrebbe incontrare Creamy prima di una difficile operazione chirurgica. Jingle Pentagramma cancella tutti gli impegni di Creamy e organizza l'incontro in ospedale alla presenza dei giornalisti. In realtà il bambino è sano, ma voleva far incontrare Creamy a suo nonno malato.

Shingo organizza per Creamy un concerto in riva al mare, a bordo di un camper superaccessoriato costruito appositamente per lei. Duenote, gelosa, sospetta che Creamy e Yū siano la stessa persona e organizza perciò una trappola: fa in modo che Yū vinca un concorso che le consentirà di duettare con Creamy!

Durante una pausa del tour, Pentagramma, Kidokoro e DueNote fanno una passeggiata nel bosco insieme a Yū, Toshio e Midori. Tra gli alberi appare l'ombra di una donna, si alza la nebbia e il gruppo si perde nel bosco.

Toshio, Yū e Midori sono su una nave in porto aspettando che arrivi Creamy per uno spettacolo. Nella calca Posi e Nega cadono dalla balconata. Nega viene trovato da Catherine, una bambina orfana che è scappata dalla nave per andare alla casa in cui è nata.

Dopo una litigata con sua moglie, il papà di Yū scappa di casa e si unisce a una gang di motociclisti; sarà la magia di Creamy e la determinazione della mamma a farlo tornare a casa.

Il team di Creamy è terrorizzato dal fantasma che infesta un vecchio studio della Parthenon Production. Creamy tuttavia fa amicizia con lui, scoprendo che in realtà è un tipo simpatico.

Yū si trasforma in Creamy all'interno di una camera piena di specchi: il riflesso dell'incantesimo dà vita a una versione "speculare" di Creamy, non dolce e carina ma irriverente e sfacciata.

Una cometa passa vicino alla Terra una volta ogni 10 anni e il suo abitante, il signore dei sogni visita i bambini che ancora credono il lui. Yū crede in questa leggenda e quella sera riceve veramente la visita di questo bizzarro personaggio.

Dal cielo cade vicino alla creperia un uovo contenente un diavoletto che si sbafa i vasetti di marmellata che erano stati preparati per il sig. Yoshino. Dato che sono sospettati Posi e Nega, Yū deve andare a scusarsi col sig. Yoshino portando delle crepes.

Il giovane Ayumi scappa da due loschi individui che lo inseguono. Si nasconde in un parco e incontra i suoi amici Yū e Toshio, che non vedeva da sei anni.

Yū deve fare un disegno per la scuola ma non riesce a farlo bene. Midori racconta la storia di una artista di 13 anni, Mia Nakahara, scomparsa in una foresta dove si dice che il fantasma di Mia aiuti a fare dei bei disegni.

C'è un bambino vivace che porta scompiglio negli studi televisivi. È un Warashi, un angelo custode portafortuna che decide di vivere con una famiglia.

Creamy e Kidokoro sono lontani da Tokyo perché hanno sbagliato il giorno di un impegno, ma Creamy deve tornare in tempo per lanciare il suo prossimo 45 giri.

Creamy riceve molte più lettere di DueNote che, invidiosa, ne apre una e trova un anello in regalo da un ammiratore. Kidokoro lo indossa ma non riesce più a toglierselo.

While Creamy Mami does her thing in the studio, Megumi wonders when the next vacation will be when Shingo's father signals an interest in returning to Japan to celebrate Shingo's birthday and address his poor marriage prospects. Megumi inquires the nature of the phone call in an attempt to help Shingo define the imbroglio he faces before leaving a »Stop being so obtuse!!!« slap across the chops as a parting gift. While Megumi computes how to wield Toshio in her counterstrike subterfuge against Mami and curry Governor Tachibana's favor in the hope of marrying Shingo, Yuu is making time with Toshio when she strikes it rich in a lottery to secure a pair of amusement park tickets; for Yuu, the circumstances involuntarily force her into an encounter with the resentful Toshio who decided for the party after she mistakenly lashed out at him. This along with Shingo and Megumi's adversarial subterfuge ultimately ignites a three-ring circus that becomes the ironic evening entertainment much to Snake Joe's delight; while Megumi tries to salvage the damaged first impression, Toshio sees the light as he leads Yuu through the park.

A chaotic circus results when the musical knave PuppuKupuu decides to practice his flute playing one night; aside from insulting the »Silence is golden« nocturnal ambiance, PuppuKupuu's flute playing has the side effect of causing all electrical and electronic devices in the vicinity to malfunction to terrifying and perplexing effect. Toshio is at a loss for why Midori has decided to help PuppuKupuu find his way home as he rushes onto the scene showing no interest in listening to no for an answer to the two boys' company with him to the upcoming Creamy Mami concert. Even after Yuu castigating him for disrupting the concert, neither Midori nor PuppuKupuu is able to make the cause-and-effect correlation between the flute's music and its consequences. The ultimate silver lining of the divergent concourse Midori prosecutes with PuppuKupuu over Yuu is that it leads to the use of a partially-constructed building as an acoustic amplification antenna that enables PuppuKupuu to briefly levitate in the air; a slight magical boost from Creamy Mami later, the levitation becomes a flight home.

While Creamy Mami's career continues to thrive and flourish, Shingo soon finds that there is a price to be paid for taking Megumi for granted when Snake Joe explains Megumi the interest in her LP Productions has taken; after observing the concourse, Yuu sets course for home where Midori explains her the idea behind hikinuki and the damage it causes alongside Toshio who adds that the whole thing is up to Megumi. Firmly resolved to extinguish Snake Joe's subterfuge, Yuu approaches Shingo with her concerns the next day only to find that Snake Joe is a step ahead of her as he forces Shingo's hand and backs him into a corner; if Shingo's complacency about Megumi's loyalty and his obliviousness to Megumi's frustration are not enough, Megumi's brinkmanship gambit to scare capitulation of Shingo ignites an adversarial divergent concourse with resolution and epilogue uncertain. While Snake Joe tries to wield Megumi's ambivalence to his advantage, Yuu finds that the ultimate deus ex machina to resolve things lies in Shingo and Megumi's collaborative prologue involving the »Parasol of Stars«; a scavenger hunt for clues across town and a magical intercession from Creamy Mami later, Megumi and Shingo reconcile their differences.

Creamy Mami has it explained that she is to audition alongside Megumi for the movie »Northern Animal Family« whose central plot is the relationship the protagonist has with a bear; if successful in acquiring the protagonist role, the actress's career is sure to flourish. The audition the next morning illustrates that Creamy Mami is excellent for the part since most of the other actresses panic near animals; while Mami does her thing at the auditions, Posi and Nega find that Maru the Bear is not in a good way since his trainer Kaoru works for people that think of Maru as a thing rather than a living creature. The stormy office politics of Maru taking an »Enough already!!!« siesta on stage prompt Kaoru to steal away into the night with the infirm ursine -- her course set for Hokkaido. The chase after Kaoru and Maru that ensues has the ironic deus ex machina of being the central plot of »Northern Animal Family«; although she has a divergent concourse with Mami who thinks that Maru should first receive medical attention before journeying to Hokkaido, Kaoru ultimately proves herself as the ideal candidate for the movie with her altruistic concern for Maru that successfully demonstrates her case.

A particularly busy afternoon with a bunch of impatient customers becomes the forum for demonstrating the impact of Yuu's double life as Creamy Mami visits unto Tetsuo and Natsume as they frantically endeavor to flawlessly coordinate and fulfill every permutation of crepes barked at them; while Toshio and Midori compute the exhortation of helping Yuu's parents part-time, Yuu has just finished her commute to Parthenon Productions in time for an impromptu concert as Creamy Mami that becomes the preamble for a medley of different activities that comes across as indifference. Yuu's fury at Toshio pejoratively comparing her to Creamy Mami causes Yuu to lash out at Nega and Posi before marching over to Shingo with a hasty decision to sit out the NPB Pop Festival before Megumi leads her to an autographing session followed by a »Mind your tongue!!!« spanking from Natsume annoyed at her persistent attempts to call Toshio; the next morning, Yuu acknowledges her fallibility as she rushes off to school resolving to reconcile with Toshio at the Festival where she fruitlessly searches for Toshio. Yuu's fruitless search also has the ultimate irony of inadvertently leading Toshio right into the midst of her henshin to Creamy Mami.

While preparing to go on stage at an awards ceremony, Creamy Mami is shocked to find that Toshio witnessing her henshin has interjected deviant diagnostics that have rendered it impossible for her to perform effectively even as she tries to forge ahead with a brave face; while Nega and Posi compute how they can help with the situation, Toshio struggles to put his feelings into perspective -- a task catalyzed by Mami's manager Hayato Kidokoro. The award that Creamy Mami won for her exhibition pales in comparison to the fact that she cannot return to Tetsuo and Natsume who are awaiting the return of their daughter Yuu Morisawa; having just now been accosted by two lechers, staying on the streets is not an option either. Pino-Pino arrives in the Feather Star with the explanation that Toshio has Creamy Mami's magic trapped within him and that it ultimately falls on Toshio to make a wish in order to dissipate it; an earnest wish to emancipate Yuu from the purgatory of a powerless Creamy Mami later, Toshio escorts Yuu home to her parents.

Natsume guiding Yuu through putting on her kimono for the New Year's shrine visit gives way to Yuu racing down the stairs past Tetsuo in her zealous bid to see Toshio -- a stark contrast to Nega who never really wanted his stewardship over Yuu and does not understand why he is enjoined to stay on Earth with Yuu whose compact begins to coruscate. After being dragged into the pseudo-reality around the Feather Star, Yuu and Toshio have it explained that there is a quest they need to undergo in order to generally set things right; upon Yuu affirming her cooperation, Yuu is sent off to practice flying while Pino-Pino explains Toshio the necessity of extinguishing his memories to restore Yuu's powers. After the nymphs' syllabus of what Yuu and Toshio have ahead of them, the two kids ultimately find that the »vicious« dragon is merely crazed with pain; a high-stakes game of tag and an incidence of high-precision archery later, Yuu has a brand-new henshin item along with a new-found appreciation for Toshio and her professional career as Creamy Mami as she prepares to begin her first concert of the new year.

Encountering a particularly blustery morning, Yuu remarks that something is sure to happen that day as she begins her school commute; sure enough, Yuu encounters a boy named Mamoru Hidaka that annoys her classmates with his insistence on divining the wind and repulsing all student attempts to enforce the school rules as he makes a hasty retreat. Posi and Nega set off to search for Mamoru who detects that they are not ordinary cats before Yuu comes to retrieve them; Mamoru accompanies Yuu back to her home as he explains his prologue in his hometown on Hokkaido and that he is having trouble adapting to Tokyo's urban environment over crepes -- particularly Creamy Mami. Toshio and Midori enjoying a Creamy Mami concert before they notice Mamoru's absence ultimately becomes the forum for Mamoru's perceptiveness of the local songbird species and proficiency in carpentry to make its advent along with Yuu having a new friend -- especially when she wakes up to the snowy morning Mamoru accurately predicted.

As Nega is shocked to have demonstrated along with Posi, Natsume and Yuu are dangerous when they are serious about their housekeeping -- especially when it comes to their favorite TV show »Spy Hunter 0010«; while confirming her schedule for tomorrow, Yuu has it explained that she is to participate in the filming sequence much to her delight -- if the Yurigaoka Studio sentries will cooperate. After a divergent concourse with an unreasonable sentry who is not very accommodating of her childish curiosity and a henshin to Creamy Mami, Yuu finds that the director merely wishes to decide what clothes to have Mami and Megumi wear during the filming at the Nagayama Ski Resort. Toshio and Midori escorting Yuu to the Resort sets the stage for witnessing some novel off-camera insight; Yuu reads the boys' divergent concourse as her cue for a Creamy Mami henshin. Nega does not realize that what he is seeing is a mirage nor that his »intercession« on Yuu's behalf will ignite Takashi Murigami's acrophobia -- a dangerous liability during the high-altitude emergency that ensues. It ultimately falls on Toshio to determine whether Creamy Mami will fall from grace or land with style along with the two actors.

There is nobody in the world that does not have his own internal demons to fight nor is there an empire or double life that does not eventually implode on itself -- a bitter lesson Hayato Kidokoro realizes one night as he writes a letter to his grandmother about his fortunes in Parthenon Productions being better than they actually are. Later that night, Yuu compares perspectives with Posi and Nega over the matter to conclude that Hayato's deception to his grandmother Takeshi has the same motives as that Yuu avails for her double life as Creamy Mami; for Mami, Shingo is too obsessed with his own issues as he charges Hayato the purchase of a quantity of star halos. If that is not enough, the office full of star halos the next morning becomes the forum for Hayato's grandmother Takeshi deciding to see things for herself. Dismayed at how poorly her grandson has managed his life, Takeshi charges Hayato the ultimatum to dispose the star halos in three days or permanently forsake his professional life in Tokyo. The ultimate silver lining of this crisis is that Hayato finds the courage to assert himself catalyzed by Creamy Mami explaining the limited utility of a strategic retreat.

While Tetsuo pours the crepe batter and decides what flavor to use, Natsume teases him about how he has programmed Yuu to always have male friends as evidenced by Mamoru who arrives with Yuu; it seems that Yuu and Mamoru have been charged a school essay they have no idea how to resolve. When she arrives outside with the crepes, Natsume explains Mamoru Yuu's prologue of having all kinds of adulthood aspirations before getting back to work. What Yuu is shocked to find at the dance school the next morning makes Tetsuo and Natsume's »Contain yourself this instant!!!« family government for celebrating being given the green light last night seem quite tame: the dance school expecting its students to have prior background data on several dance styles. Undaunted by the persecution, Yuu decides to defeat the dance school at its own aptitude test as she takes to preparing for it through various avenues. The ironic silver lining of Yuu unsuccessfully defeating the test is that Toshio ultimately acknowledges his human fallibility along with Yuu's efforts at refining herself while Yuu decides upon becoming a beautiful bride for her essay.

Tetsuo and Natsume look on with delight as Yuu prepares some home-made chocolate before deciding to playfully tease her as if she were a small child clumsy in the kitchen before Yuu derails them with the mention of the »ingredient of love« as she joins Posi and Nega on the roof; after the love spirit infuses her chocolate, Nega explains Yuu that the epilogue is a reflection of her efforts going forward. Galvanized by the data of home commute conclusion much to his social chagrin, Yuu races ahead to customize Toshio's room the next afternoon with Posi and Nega's help not realizing that Toshio has stopped to read the magazine on the way home. Yuu races out to greet Toshio whose preoccupation with what he thinks is a love letter from Creamy Mami ignites a divergent concourse that prompts her to repudiate Toshio in disgust and run away in tears; after commiserating with the anguished Mami Shinoda at the park, Yuu sets course for a church that is a crucial component of her prologue with Toshio who is at a loss for what he is doing wrong. Midori interjects himself as the ultimate deus ex machina for both Toshio and Yuu to see the light regarding their human fallibility at the site of Toshio's most altruistic intercession for her.

Even though he is not thrilled with having to participate in the subterfuge necessary for Yuu to manage her double life as Creamy Mami, Nega finds it no trouble at all to conduct himself like a carefree housecat -- a lifestyle that he is starting to pay for when he contracts a cold that causes his body to expand with every sneeze. Nega's speculation with Posi about why Earthlings contract illnesses that are unheard of on the Feather Star prompts the offended Yuu to offload Nega out of her cowl as she decides him a strict exercise regimen. The next morning, Yuu is shocked to find that Nega's ailment is not the straightforward matter of excessive corporeal mass it appears to be; while Yuu desperately taps Toshio and Midori for answers, Natsume panicking over Nega's deteriorating condition brings things to a head when a veterinarian decides to X-ray Nega. The skeleton key to the whole three-ring circus to secure Nega's survival from both the cold and dissection ultimately rests with Mamoru compiling the necessary reagents to prepare an herbal home remedy along with some old-fashioned and optimistic TLC from Yuu and Posi.

Fuming at having been given his walking papers, Snake Joe harbors dark feelings as he contemplates the deus ex machina that recoups his groove; meanwhile, Creamy Mami finds herself charged adherence to a strict deadline when Toshio exhorts company during the home commute on the train with Midori. Snake Joe's stakeout of Creamy Crepes pays off when Mami arrives at home to reply her parents' call; armed with the data of her response, Snake Joe then tries to capitalize upon this by conducting a »Candid Camera« exposé whose back-end logistics are a bit difficult because of his professional prologue. As the exposé begins, it appears that Snake Joe's subterfuge is right on track when Creamy Mami is shocked to see Tetsuo and Natsume but keeps composed about it until a bandit invades the store. The irony of the whole thing is that Snake Joe ultimately has it demonstrated that the success of his subterfuge can have far worse consequences than failure; while he did actually succeed in illuminating the link Creamy Mami has with Tetsuo and Natsume, Snake Joe finds that the joke is on him when the »bandit« demands his non-existent salary while Yuu learns to exercise greater discretion.

Between getting slapped by Megumi and being twisted in knots over Creamy Mami arriving at the last minute along with the strict nocturnal curfew she observes, Shingo is an absolute nervous wreck; in an attempt to set his mind at ease, he taps Megumi in prosecuting an undercover investigation to learn the data necessary to successfully summon Creamy Mami at will. Megumi counters with an admonition that Shingo should do his own dirty work before leading him through a metamorphosis into the persona Hitomi that galvanizes the chivalry and libido of every male in the vicinity much to Shingo's paranoid dismay; still, none of this compares to Shingo as Hitomi being lusted after by Hayato and his own father Governor Tachibana. While Posi and Nega divide their energies between speculating on Shingo's rationale for the transvestitism and recoiling with revulsion at the concept, Yuu decides to do some investigating of her own oblivious to the hullabaloo Hayato and Governor Tachibana are causing over Hitomi. When this chaotic circus reaches its ultimate zenith, absolutely nobody is happy -- least of all Yuu who has been forced to act as an errand girl only to be eviscerated because of Toshio and Midori's poor performance.

After an afternoon game of tag with Mamoru who then gives chase after a flock of nightingales flying north, Yuu assuming an iconoclastic perspective for viewing the sunset before deciding to engage in some role-playing with Toshio sets the stage for the two kids to encounter Peter Lyne who leads the two kids through a tour of the Galaxy Circus. Caught up in the moment, Yuu decides for a henshin to Creamy Mami as the assistant to the circus exhibition she finds herself in while Toshio gets a big clue of a deviant diagnostic when Peter signals an interest in taking Yuu with him when the Circus leaves -- by any means necessary fair or foul. The ultimate silver lining of Yuu being hypnotized into performing on the trapeze is that Yuu realizes that she would much rather have Toshio teasing her than Peter coaxing her through difficult and dangerous circus tricks; after he explains Yuu his prologue, Peter departs with the Circus and the admonition that their next engagement will be in 1991.

Upon arriving at Parthenon Productions, Creamy Mami has it explained that she is to participate in a fashion show the next day whose feature presentation is the wedding dress known as »Marian's Eyes« whose colorful prologue includes a curse that makes all the women who wear it commit suicide; after completing her henshin, Mami encounters the dress in the adjacent room with a bloodstain on it and again when Megumi is unsuccessful in fulfilling the required dimensions of the unsoiled dress. If that is not unsettling enough for Mami, Producer Todoroki signaling an interest in Kyouko Benikouji along with a postcard admonishing against wearing the »Marian's Eyes« becomes the forum for the mystery of finding a way to defeat the dress's suicidal curse. The only way is to incinerate the dastardly dress -- a volition that the circumstances successfully stalemate; the ultimate irony is not that Mami is a tough customer but that the whole thing is an authentic but slightly cruel double-blind appraisal of Mami for a movie role at the hands of Shingo and Director Karatsu.

Creamy Mami enthralling her fans who admire her music with every concert she does throughout her career quickly gives way to encountering fanatics whose shouting during a concert nearly causes a riot in the auditorium and in the streets where it is explained that the »fanatics« are members of the Mami Fan Club. While Shingo panics as Hayato explains him the High Society Club along with its leader Shinosuke Hyoudou, Toshio fumes in frustration at Creamy Mami and Yuu falling into Shinosuke's sway so easily as he suspects that Shinosuke has ulterior motives -- a sentiment reflected in a phone call he makes that night. Shinosuke's sinister strategy is obfuscated very poorly by his enjoinder for the Fan Club to forbid cheering during the concert much to Mami's delight. Mami accidentally leaving Nega and Posi behind in the car becomes the ironic deus ex machina for ultimately learning what Toshio and Nega have been suspecting all along about Shinosuke; an abrupt bite out of crime later, Mami daydreams about whether she will encounter true love when she is older when Hayato reminds her of the concert.

A group of anglers exerting a collaborative effort to haul ashore the net with the latest bounty becomes the forum for Yuu to marvel at the beauty of the sea with both Toshio and Midori right on her heels as Shingo explains Tetsuo and Natsume that he is always searching for places to relax from the stress of showbiz. After dodging the tide a few times, Yuu playfully teasing Toshio about Mami before sprinting away sets the stage to have mentioned the monster of local legend named Ojira; after having the legend explained in more detail, Yuu eagerly wants to investigate only for Natsume to shout her down. Ironically, it is Yuu's zeal to investigate the nocturnal commotion along with Nega and Posi's anxiety that provides the only warning for everybody to flee before Ojira stomps the inn flat. Tsuyoichi Yamane's invitation to his mobile oil platform becomes the preamble for another appearance by Ojira confused by the fog; the root cause of its »aggression« now clearly understood, it is no trouble for Creamy Mami to clear up the misunderstanding and guide Ojira back to its home environment.

Snake Joe is awakened from a sound sleep of Creamy Mami having perverted his subterfuge to his detriment once too often by Kumiko who exhorts his assistance in the synthesis of okonkomiyaki; after giving the matter some thought, Snake Joe reconsiders as he sets in motion a bid to have his revenge by attacking the Morisawa family economy. Tetsuo and Natsume have quite the imbrogilo on their hands: they do not realize Yuu has been leading a double life as Creamy Mami right under their noses; still, not yielding this data to Snake Joe will scuttle their economy. Realizing that Snake Joe will at best break even with his incumbent tactics as he washes the van alongside Mamoru who explains Kumiko's commercial prologue in Osaka, Tetsuo decides to hold a contest while Snake Joe approaches Creamy Mami with a contest challenge of his own: whichever of the two businesses Creamy Crepes or Okonkomiyari Car of Fire sells the most in a week wins. During the calendar week of the competition, both businesses employ various tactics fair and foul to build their clientele base at whose acme is Kumiko availing her father's friends from Osaka in the Car's favor; the ultimate irony is that it is Kumiko's father and his friends that also forces Snake Joe to resolve the aftermath of his earlier subterfuge.

The opening ceremony for the new semester sets the stage for Yuu to find herself the disciple of a freshly graduated Yuuichirou Akagi who shocks class 5-1 with a test to appraise their academic prowess; if that tactic by itself is not enough to raise red flags like with Mamoru, Yuuichirou makes a house call to the homes of the students that fail the test -- a population comprising most of class 5-1. Upon having this explained to her, Natsume decides to flirt with Yuuichirou when he comes for a visit; not long after he arrives, Yuuichirou wastes no time getting right down to business with Yuu's academic performance becoming the forum for a hard sales pitch to a cram school in which the other students are not thrilled about Yuu's presence or her affinity for pacing herself. Mamoru's concern about what the cram school will end up doing to Yuu ultimately becomes the catalyst for Natsume being forced to acknowledge her fallibility when Yuu falls ill right before a crucial exam along with having demonstrated that success has far worse consequences than failure in some cases.

Yuu's seventh heaven as she finishes her home commute from school is obliterated at the reality of Tetsuo being forced to shoulder all the work of running the shop while the TV show »Japan Idol« prompts Natsume to enroll Yuu in the singing competition in which Creamy Mami is one of the judges; upon finding that Shingo is on auto-pilot and cannot be bothered to accommodate her, Yuu is forced into availing several different kinds of subterfuge -- all of which backfire on her. Shortly before she goes on stage for the preliminaries, Yuu encounters the host Ryan Seacrest who has a flashback of his former disciple Natsume Fujino without realizing that Yuu is her daughter; caught up in the moment, Yuu forgets about her plan to throw the preliminaries and sails into choppy water with Tetsuo when she then tries effecting the mirage of being infirm as part of her subterfuge to smuggle herself out of the house. Mamoru intercepting Posi and Nega as they prepare to orchestrate a hullabaloo to obfuscate the reversal of the Creamy Mami henshin ultimately has the ironic silver lining of Natsume resolving her childhood prologue with Ryan and demonstrating the importance of doing her own dirty work.

When he gave her directions to meet in studio 606, Hayato Kidokoro never predicted that Yuu would misread the memo as studio 909 nor that Yuu would actually find it; if that is not enough, Yuu finds herself back 11 years in time to when Natsume was still gestating her. The Keeper of Time Balibali is overjoyed to have a visitor to interact with; Yuu's affinity for interactive demonstration rather than passive explanation becomes the preamble for all heck to break loose when Yuu emancipates the two time tortoises Piku and Dina which waste no time in wreaking havoc that gives birth to a strange new world borne from the past and future mixing with the present. After a »Get with the program!!!« scolding from Posi and Nega to take responsibility for fixing things, Yuu races off to search for Balibali but is forced to forsake learning the identity of the groom upon finding her future self as a bride because of the dire circumstances when Piku and Dina give chase after the pair not at all keen on having their fun spoiled. It ultimately takes a blast of magic at studio 909 before Yuu successfully subjugates the renegade reptiles and sets things right.

Capitalizing on a lull in the action one afternoon, Shingo decides to demonstrate his newly-endorsed helicopter piloting prowess during a flight around town much to Megumi's consternation; in contrast, Creamy Mami is in absolute seventh heaven as she enjoys the aerial perspective of the city and takes in stride Shingo losing his concentration in shock of Mami not understanding his soliloquy extolling the virtues of flight. After the circus of Megumi trying to egress the helicopter while in flight and Shingo frantically trying to regain control, Hayato relaying the call of real life sets the stage for a dream storm to swamp the helicopter into a alternate reality plane that allows Toshio to hear the helicopter but not to see it; if that is not enough, even Posi and Nega have no idea how to resolve the situation when Yuu's magic is of no utility within the alternate reality of the dream storm. Faced with being atop a crumbling mesa along with an ocean that reflects subconscious associations, it ultimately falls upon Yuu to innovate the necessary deus ex machina to escape back home before time runs out for both Shingo and Megumi along with herself.

Shingo bawling out Hayato and grousing to himself about Mami's tardiness for a concert obfuscates the ironic reality that she is actually right under their noses computing how to make a flashy entrance while making a deal with the devil in the nearby park as Yuu befriends an esper named Makoto Uchiyama complete with an unlimited backstage pass to visit her at home. True to Mamoru's admonition of caution about him, Makoto wastes no time in advancing his agenda of having Yuu all to himself when he first unleashes his psychic rage unto Shingo for decrying Hayato's generosity; while Makoto is overjoyed to spend time with Yuu and even avoids wearing out his welcome that evening, Posi and Nega comparing notes about the day's events prompts Yuu to seriously consider Mamoru's earlier admonition -- especially when Makoto exerts himself in an emphatic but unsuccessful attempt to destroy her school. Frightened of there being fatalities if Makoto should ever lash out with his psychic powers regardless of its physiological cost on his body, Yuu is ultimately forced to avoid Makoto even though she does not want to; while this tactic gets his attention, it is only after Creamy Mami and Pino-Pino's collaborative intervention that Makoto sees the light and turns over a new leaf.

Yuu finds herself learning why the word »assume« is spelled as it is when Toshio gives chase after her for a half kilo-yen bracelet meant as a gift for Creamy Mami; a very vocal intercession from Midori later, Yuu races off to Parthenon Productions where a props stevedore named Takahiro is carrying an awkward payload that includes a ten kilo-yen vase that becomes the primary fatality in the ensuing collision with Creamy Mami who has to perform a talk show in which the vase is to be utilized as a prop; upon having explained the dystopian epilogue of the damaged vase, Mami accompanying Takahiro on his job of cleaning building windows becomes the forum for her to be caught up in the moment and forget about the time while falling in love for the first time. For Yuu, celebrating the discovery of her first love is the last thing on Tetsuo and Natsume's minds as their savage castigation that night instigates the question of why she cannot remain as Creamy Mami forever so that there is no need for all the subterfuge and deception endemic to leading a double life; while normally supportive of Yuu wielding her powers as per her volition, Posi and Nega are astonished at Yuu abruptly rushing off into the night without them to lead Takahiro through a sort of impromptu immersion exercise with the piano. The ironic deus ex machina that helps Takahiro ultimately recover his groove is the very bracelet for which Toshio had body-tackled her earlier; a magical incantation and innovative concert later, Takahiro boards an eastbound airliner as an aspiring pianist.

Creamy Mami is not thrilled to have it explained that she is to participate in a romance movie complete with the trademark kissing scene or that Shingo has made the choice for her to the point of having arranged an audition to that effect; about the only silver lining in this is Toshio offering himself for the male lead and the other judges taking an additional interest in him even though he ends up coming in a close second to the decided-upon male lead Masaki Shirato. Even as he tries to play it down later that evening, Toshio is just as anguished at the prospect of Creamy Mami having to kiss a stranger as part of her work while Yuu has second thoughts about her decision to go through with it that sends her racing off to Toshio in the middle of the night; while Natsume and Tetsuo divide their energies between deciding to apply some family government or to analyze the deviant diagnostic that sent Yuu into the night, Toshio confronts three girls conspiring to ruin the kissing scene the morning of the filming. Mami and Masaki now sent for a watery spill, it ultimately falls on Toshio to save the day; as an additional bonus, both Yuu and Toshio exchange their first kiss with each other.

Toshio pays the peckish Midori a visit to entreat his company to a Creamy Mami concert that gives way to the contest for who gets a date with Mami; for Toshio, Shingo has already polluted the lottery. When Yuu offers it to him as a consolation prize, Toshio laughs at her and suggests that Midori would be better suited for such a thing; while Midori agonizes over what he should do on a date before asking Mamoru for help, Posi picks up on how Yuu is having second thoughts with dating Midori and is in anguish over how she always quarrels with Toshio. Zero hour for the date finds that both Toshio and Mamoru are uneasy about how Midori will do on a date with Yuu; sure enough, the date has barely begun and their anxieties are already proven not unfounded. Midori being quite the gentleman to Yuu who enjoys his company ultimately does not supersede that Yuu would much rather spend time with Toshio because of their prologue together; Midori comes to grips with the fact that the most mileage he will attain with Yuu is the big brother-little sister kind of love.

A nightmare that Shingo is having one night becomes the preamble to having it explained that Governor Tachibana has discovered a below-ground catacomb of tunnels that are reputed to house vast treasure that could greatly boost anybody's micro-economy. Shingo reads this as an opportunity to boost Parthenon Productions's economic fortunes with a TV special; while Shingo and Governor Tachibana agonize over when the actual excavation will begin before having it explained that there is a family curse associated with the estate, Mamoru gleams with the excitement of the hunt as he races off with Yuu right on his heels along with Toshio and Midori. Shingo and Governor Tachibana now caught with their pants down with the newly-arrived television crew frightened that they will have the treasure stolen from them, the excavation begins in earnest along with the filming to reveal a tunnel into which Mamoru eagerly leads the way deftly defeating the traps he encounters. The ultimate irony of the whole spelunking adventure is that there is neither treasure nor family curse; the closest thing to a curse is the 2.25 mega-yen lesson to want what you already have that Shingo is not refined enough to master.

An excited Shingo racing in with the news of successfully arranging the Hong Kong locale of Creamy Mami's first anniversary concert on July 1 becomes the forum for Yuu having it explained that the arithmetic is simply not in her favor; in spite of this, Yuu decides to go through with the concert after having Shingo reschedule it in Japan much to the shock of the two cats as she goes to dinner -- a task far more easily contemplated than conducted even for Megumi who senses something off with Mami that evening; a maternal reminder about the school bag later, Natsume also senses something amiss with Yuu who seeks comfort from Toshio's aid of her school commute oblivious to the fact that somebody has already made the choice for Creamy Mami's retirement. Suspecting that the public relations media circus is Snake Joe's subterfuge, Shingo confronts him only to find that Snake Joe has decided to turn over a new leaf with Kumiko -- a penance that prompts Snake Joe into one last investigation. Creamy Mami's »kidnapping« during her home commute has the ironic silver lining of ultimately accomplishing for her what she herself could not -- a June 29 concert at the Central Horse Racing Club.

Parthenon Productions is a flurry of activity as it divides its energies between reassuring the public and its sponsors that Creamy Mami has not dropped off the face of the Earth and arranging a concert to this end; after seeing Hayato trip over a garbage can after Shingo bawls him out, Mami agrees to cooperate oblivious to the necessary hours that she will have to keep and that Toshio is starting to make the correlation between Yuu and Creamy Mami. The Creamy Mami mirage starts coming unraveled when Yuu oversleeps the next morning and underestimates the logistics of deceiving her parents when they advise Yuu to contact Toshio about her successful home commute. True to Nega's admonition about the hefty stakes involved, things take a turn for the worse when Tetsuo and Natsume challenge Yuu about the subterfuge which they think is some immoral activity behind their backs; if her parents' lack of confidence in her is not enough, Yuu also finds it awkward to face Toshio who continues to struggle for a healthy perspective of Yuu who exhorts his presence at what could be Creamy Mami's ultimate concert as the Feather Star begins its course for Earth.

The ambiance is intense as the audience awaits Creamy Mami's arrival so that the concert can get underway; upon seeing the audience population tabulation, Shingo is overjoyed as he recalls his entire prologue with Creamy Mami who wishes a solo concert much to his shock as he wonders why Mami feels the need to rush her professional career. The frustrated Megumi ironically becomes the deus ex machina that enables the concert to begin in earnest; amid short-circuiting electrical equipment that gives Shingo cause to suspend the concert, Creamy Mami sings with everything she has even though she knows the outcome along with Posi and Nega as Toshio feverishly searches for an apparatus to test his hypothesis that Yuu and Creamy Mami are one and the same. Just as Mami prepares to sing the final song, the Feather Star's descent for a landing clearly visible to everybody sets the stage for Mami to have explained to her that the deal is over especially since Toshio has remembered everything. After contributing special effects to complement Mami's final song as a final parting gift, Pino-Pino gets underway with Posi and Nega as he tells Yuu he is not hostile to an occasional visit before depositing her right where Toshio can escort her home.